Kevin Kyle, Managing Director of Labelled British commented, “We are finding that there isn’t much competition in the stylish end of the South African golf market. We are also finding that the other brands cannot compete in terms of style and functionality, with the design aspect being of high importance. All the other companies offer up pretty standard items.”
Labelled British is finding that a wide age group between the ages of 30 to 50 are the largest part of their market. With the Johannesburg and Cape Town golf markets showing the most interest.
Kyle added further that, “Design, functionality and technicality all combine to make a superior product than what is currently available.”
Labelled British also said that IJP Designs started as a niche golf apparel company but is now re-positioning to find a better mix between golf and lifestyle.
Ian Poulter himself has been quoted as saying, “If I feel good about my clothes, I feel good about my game – it’s very much like that satisfaction you have when driving away in a freshly cleaned car, it just seems to run that little bit better.”
Labelled British -
Labelled British is the exclusive importer of IJP Designs in Africa created by Ian Poulter one of the world’s top ranking golfers. The golf clothing range is true mix of style and functionality allowing golfers to have comfort, design and style all in one brand. The range includes tartan golf pants, summer golf pants, spring golf shorts, trendy golf shirts, stylish golf jackets, wind proof golf jerseys, executive golf belts, rock star golf belts, golf caps and golf sunglasses coming soon.
About IJP Design –
Ian Poulter launched IJP Design in 2007 after being unable to find clothes he wanted to wear on the golf course that both looked good and performed well, combining high quality tailoring with technical perfection. IJP Design has created a name for itself as a unique and exciting golf and lifestyle brand with a fashionable edge. The IJP Design brand philosophy is to 'lead with the legs' by designing the trousers first and then coordinating the rest of the outfit around them. As such, the Poulter Tartan is also one of the key elements of the IJP Design brand and all the bespoke Poulter