“In celebrating ‘Decades of Durability’, we’re recognizing our trusted brand customers that have been using our fabrics for years—sometimes decades, and we’re showcasing now-classic along with contemporary pieces from their collections,”
Select highlights in the brand’s history include:
2012 Full-dull CORDURA® Naturalle™ Fabric Recognized by the FabricLink Network as one of the “Top 10 Textile Innovations of the Year”
2011 Comfortably Durable CORDURA® Duck (Canvas) fabrics launched for Outdoor, Ready-to-Wear and Workwear markets
2010 INVISTA launches CORDURA® Denim fabric for Outdoor, Ready-to-Wear and Workwear markets
2009 JanSport adopts CORDURA® fabrics for Right Pack and Heritage Collections
2009 Camelbak and CORDURA® fabric help lighten the load for today’s soldiers
2007 Granite Gear Nimbus Meridian featuring CORDURA® Lite fabric Wins Outside Magazine “Gear of the Year Award”
2006 Sea to Summit’s “Ultra Sil Dry Sack” featuring CORDURA® UltraLite fabric wins Backpacker Magazine Editor’s Choice Award.
2003 INVISTA introduces CORDURA® HP (High Performance)
2002 INVISTA launches CORDURA® UltraLite fabric using family of lightweight, high tenacity yarns.
1978 JanSport and Eastpak adopt CORDURA® fabric for their line of daypacks.
1974 Osprey adopts 500D CORDURA® fabric for high performance pack lines.
1973 As one of the first new designs since the 1950s, Kelty releases the Serac backpack made complete with CORDURA® nylon fabric
The timeline will have a permanent home on the CORDURA® brand website, where users can browse by decade to see highlighted dates—from years that brand customers adopted CORDURA® fabric to the release of new fabric technologies and marketing campaigns in the CORDURA® brand pipeline.
To learn more about CORDURA® brand fabrics, visit www.CORDURA.com or visit the CORDURA® brand booth #39213 at Outdoor Summer Market in Salt Lake City, Utah, Aug. 2-5, 2012.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow on Facebook http://facebook.com/
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®