Background: The Google Panda filter was released February 24, 2011 and focused on devaluing websites with sub-par content, copy cats and scraper websites.
Google’s Penguin filter, released April 24, 2012, centered on devaluing websites that they believed were using link schemes or black-hat SEO techniques. The Penguin update seemed to be squarely focused on penalizing the website being linked to for allowing lower quality websites to link to it, instead of penalizing the low quality back-link. To that end, the Penguin was also believed to be penalizing websites that had an unusually high percentage of keywords repeated in their anchor text.
A representative of VisibilityMAX explained, “They say that Google’s filters were designed with the best of intentions, and that could very well be true. Unfortunately these filters are producing a significant number of causalities and false positives. Many business owners, 99% of which represent reputable, professional organizations, lashed out after these filters went online. Our case studies confirm that many businesses did indeed suffer a false positive with no remedy in sight.”
Emphasizing the point he said, “In one case, the reputable organization had not participated in any linking activities and had amazing natural back-link profiles.
In another case, reputable organizations that had enjoyed their 100% genuine back-link profile engaged an SEO company that reduced their natural links to 80%. The bulk of the 20%, most of which consisted of unnatural link acquisitions, caused an 80% average drop in Google traffic.
The VisibilityMAX representative is confident that their new program will deliver strong, positive results for their clients saying, “Our latest SEO product will focus on a wide variety of anchor text consisting of business names, urls, and other natural anchors. We’re extremely confident that the recent program updates will give website owners the best opportunity to avoid the filter signals and prevent penalties, which will definitely cause irreparable damage to their business. “
To learn more about the Google Panda Filter, please visit:
To learn more about the Google Penguin Filter, please visit: http://googlewebmastercentral.blogspot.com/