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Social Media Tip: Affinity is the Key to Successful Engagement

Alone, a large fan is insufficient to effectively reach out to your target market. Learn how CW Fong & Associates used a Facebook Competition to build "affinity" for Mountbatten Community Club.

July 29, 2012 - PRLog -- CW Fong & Associates is pleased to announce the successful launch of Mountbatten Community Club's Facebook Competition (http://cwfong.blogspot.sg/2012/07/social-media-tip-facebook-affinity-is.html).

The objective of the competition was to build "affinity" amongst the Club's current fan base and the campaign garnered 190 Views, 4 Comments and 2 New Fan 'likes' within 2 hours of the launch.

As mentioned at many of our programme, a large fan alone is insufficient to effectively reach out to your target market.  The key is the development of "affinity" as this factor determines whether your fans actually see your posts.  Statistically, for most organizations without a proper social media strategy that builds affinity, less than 2% of their Facebook Fans eventually see their posts.

CW Fong & Associates' Social Media Framework works!  If you are looking for a cost effective and efficient way to build your organization's social media presence, do contact our Principal Consultant at justin@cwfongandassociates.com.

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Source:CW Fong & Associates
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