PRLog - July 29, 2012 - NEW YORK -- Delta’s Children’s Products (Delta), the world’s largest manufacturer of baby and children’s furniture, has launched a line of Spider-Man-themed furniture (licensed by Marvel) geared toward toddlers as well as young boys.
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Delta CEO Joseph Shamie explains, “Disney (now owner of Marvel) approached us about a year and a half ago about licensing Spider-Man based on our demonstrated success with other Disney-licensed products, including its Princesses, Toy Story, Cars, Mickey Mouse Club (Mickey and Minnie) as well as our track record with respect to safety, affordability and customer care.” Disney showed Delta some advanced marketing for Spider-Man, and it seemed like a natural fit.
Created by writer Stan Lee, the Amazing Spider-Man — with his web-shooters and “spider-sense”
Beloved by millions of “kids” of all ages, Spider-Man is now Marvel’s flagship character and company mascot.
This summer’s release of The Amazing Spider-Man has spiked a renewed interest, thanks to the marketing of the film, the buzz surrounding the film’s leads, Andrew Garfield and Emma Stone, and the continued viability of and affection for the Spider-Man character. Delta’
An additional boon to parents? Most items in the collection cost under $60 dollars.
Delta’s line of Spider-Man nursery furniture is available at major retailers, including ToysRUs, WalMart and Amazon.
For additional information on Delta Children’s Products and its Spider-Man line of furniture, go to www.deltachildrensproducts.com.