The latest Panda version was confirmed by the company in its official Twitter page, where it announced, “New data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice.”
According to SEO experts, the effects of this current update may not be as huge as the first ever Panda update implemented in February 2011, which affected 11.3% of search queries. On the other hand, there are still those who say that 1% out of the approximately 1 billion searches made on a daily basis is still a significant number.
With this latest development, many businesses and SEO practitioners are now monitoring their organic search volumes and rankings to measure the looming effects the update has brought about. Its full effects will most probably be felt within the next few days or weeks.
On another note, speculations have been hounding this slate of algorithm adjustments made by Google. According to some analysts, these were implemented to fix the major information glut the company is suffering from, while others speculate that this move is to help Google maintain its web dominance and remain competitive against the rising demand of social media. Most importantly, this latest change could improve user experience by giving them more relevant search results.
Experts and analysts are one in their belief that Google’s actions are meant to eliminate web spam in the World Wide Web – which means that all SEO efforts must use only the proper procedures and methods in order to avoid the negative impacts of both Panda and Penguin algorithms.
To effectively deal with these updates, SEO experts suggest superior content management by adding unique and relevant content to your site. Avoid duplicate articles, create interesting articles to draw readers’ attention and increase following, and many other white hat SEO techniques.
James Corby, Oracle Digital’s Business Development Director said, “The purpose of these Google updates has always been about quality. If you want to achieve good rankings and increased traffic, you must continue using white hat SEO techniques - from content creation which will result in holistic link building. Fortunately for us, this has been our practice since the beginning and our clients are enjoying the rewards.”
Oracle Digital is a leading SEO and Internet marketing company in Perth which specialises in numerous services, from SEO, reputation management, online press releases & communication strategies. The company is also known for using only ethical and efficient SEO techniques that comply with search engine standards.
If you want to talk to an Oracle Digital SEO specialist for your web marketing needs, you may contact them at phone number 1300 899 851. You may also visit their business website http://www.oracledigital.com.au.