Under the hospitality arm of Singapore’s largest private property developer, Far East Organization, Far East Hospitality’
Since the completion of the installation and training in the third quarter of 2011, Far East Hospitality group is beginning to benefit from the EzRMS™ Core Module, Ez-QUOTE™, Ez-REGION™ and Ez-COMPETE™, along with an upload to Opera V5 PMS and Ez-Yield interfaces, which will help maximise their total revenue potential in the long term.
Mr. Raphael Saw, Chief Operating Officer of Far East Hospitality said, “Implementing EzRMS™ is a leap into the future. As we become more focused and structured in our revenue management decision-making, by deploying EzRMS™, it allows us to understand the market demand and customers behavior so that we can react quickly to changing market conditions in order to manage our hotels more efficiently.”
Lisa Wakelin, Senior Revenue Management Consultant – EasyRMS, who completed the installation comments: “Far East Hospitality showed great enthusiasm by the large number of attendees at their EzRMS™ installation training sessions and have adopted EzRMS™ as part of their daily function within the hotels. They have already begun using both the Property Management System (PMS) and Channel Manager interfaces to upload the recommendations from EzRMS™ into their distribution systems which is a great time saver for the hotel’s reservations teams but also for their central reservations teams as it allows them to access rates more easily and quote pricing to potential customers faster without having to consult manual pricing documentation.
EzRMS™ has also helped the hotels’ sales teams in evaluating good selling opportunities for group business by using the Ez-QUOTE™ module to assess the viability of particular groups across our chain of hotels. In addition to this, they are able to access a myriad of detailed reports on historical and on-the-books production of Preferred Accounts and Market Segmentation.
Far East Hospitality chose EzRMS™ as a Revenue Management Solution to better streamline the deployment of their Revenue Management strategy and improve business intelligence through greater forecasting accuracy which will ultimately lead to improve revenues through the use of the EzRMS™ recommendations for Pricing and Yield,” Lisa concludes.
About Far East Hospitality:
Far East Hospitality owns and operates the largest hospitality portfolio in Singapore. Its portfolio, comprising eight hotels and 10 residences with a combined inventory of 3,600 units, and over 1200 exclusive residences, is valued at more than SG$4 billion. The Group offers a wide array of accommodation options located all over the island in prime locations. The latest addition to this portfolio is the 428-room Oasia Hotel Singapore in Novena. Adorned with a palette of soothing colours and designer styling infused with refined Asian touches, Oasia Hotel Singapore exudes understated elegance and welcoming, thoughtful care. Village Hotels & Residences, a collection of four hotels and four residences within the group’s stable, draw inspiration from the convivial, community-minded flavour and rich cultural tapestry of their surrounding precincts, to provide guests with a truly experiential stay. East Village Hotel, recently opened in February 2012, is the fourth hotel in the Village Hotels & Residences portfolio.
Founded in July 1999, EasyRMS is a global leader and provider of SaaS revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of more than 1,000 clients, EasyRMS is committed to easing the current burden of strategic decision-making and implementation of revenue and yield management techniques and procedures worldwide. EasyRMS was recently acquired by Infor. For more information, please visit http://www.infor.com/
Infor is the world's third-largest supplier of enterprise applications and services, helping more than 70,000 large and mid-size companies improve operations and drive growth across numerous industry sectors. To learn more about Infor, please visit www.infor.com.
Easy (Ez) Revenue Management Solutions
Marketing Communications Manager
T: +44 (0) 20 7495 0773
Far East Hospitality
T: +65 6422 6419