What craigslist did that the newspapers could not

With craigslist in the picture, it disrupted the classifieds industry and took a chunk away from newspapers and making Craigslist over $100 Million.
 
July 26, 2012 - PRLog -- Craigslist, a company that generates over a $100 Million, has disrupted the classified industry.

What started off as a list, it grew into something that is spectacularly easy and quick to use.
Customization
Starting off with a simple idea of email distribution list to friends for local events, Craig Newmark’s list grew exponentially through word of mouth. From parties to finding jobs, the list was transforming to getting geared towards these two sectors.

Once the list was transitioned into an online website, it allowed people to post their own postings and not limit their information or title. This allowed customization over time and ease of use.

The contents

community
a great way to build trust and familiarity is by integrating the community. This is what beings craigslist to the human scale.

housing
Being added later on, housing covers a vast group of real estate not typically found in newspapers.

regions
all of this can be seen from the city perspective, or if the user chooses, from the neighborhood as well.

jobs
By Separating the jobs and allowing ease of access to both the job seeker and the employer, it makes it is simple for everyone to use.

panel
the great advantage of the panel is that it allows the navigation to be simple, either using the search bar or the event calendar.

personals
on the reason that craigslist is used is personals. From missed connections to people seeking people, it can be quite amazing the stories you find.

discussion
this is a great place where newspapers have not leveraged. The discussion allows for people to interact with the site more. From health, to beauty to sports, its all there.

nearby
By having the neighbouring cities, it allows for users to browse the site further if they do not find what they are looking for in their city.

gigs
not only does it post gigs, it breaks it down into categories. If you are a musician, you know how helpful this can be.

home page
With a simplified and organized dashboard, a new user can navigate to their preferred section. This convience is a main reason why people keep returning to Craigslist.

for sale
ahh the mother load, from cell phones to buy, sell, tools to sell, to free giveaways to garage sales. This is where craigslist shines. With free access for all, it is easy to get bombarded with lots of responses from one post.

What does it add upto?

Alexa Rank – 38
Craigslist local sites -  700
Number of countries with Craigslist -  70
Worldwide daily Craigslist queries – 50,000,000
New classified ads every month -  40,000,000
Number of page views every month -  9,200,000,000

Now to be fair, newspapers publishes news and not classifieds. True, however, classified mainly started appearing in newspapers. Due to a lack of capitilization on the classified section, a little list to website, craigslist, was something that was overlooked.

This new niche became a new sector where craigslist now dominates. While charging only $25-$75 for job postings, this company has come to generate over $100 Million in revenue.

Visit http://uvavi.com/2012/07/26/what-craigslist-did-that-the-... to find out how Craigslist created a new industry and took a large chunk of resources from the newspapers by doing so. The post written by Najeeb Khan for Uvavi.
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Tags:Craigslist, Business, Innovate, Grow Business
Industry:Classified
Location:Toronto - Ontario - Canada
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