Devi's Closet the Rent the Runway for Indian Designer Clothing Receives Rave Reviews

July 26, 2012 - PRLog -- Co-created by long-time friends and New York fashionistas Meera Patel and Sheena Patel, Devi’s Closet is a unique e-rental web site that offers
men and women’s Indian clothing and accessories, such as sarees, lenghas, salwaar kameezes, kurtas, sherwani's dresses, handbags and jewelry, by top notch Indian designers such as Payal Singhal, Ritu Kumar, Satya Paul,  Amrita Singh, Anita Dongre, Gopi Vaid, Isharya, and Medhavini Agarwal, just to name a few. The company’s mission is to make Indian fashion accessible to U.S. consumers by working directly with designers who have shown at the Wills and Lakme Fashion Weeks in India. Clothes are rented to customers at 20 percent of the retail price; rentals range in price from $15 to $300, and the easy-to-use web site allows customers to pick a new, designer outfit for their next  special event, wedding, or religious celebration in just a few clicks, without having to worry about the hassle of dry cleaning or storage.
Here’s how it works: Visit www.deviscloset.com, select the outfit and accessories of your choice, enter the date of your next event, your size, and your zip code. The outfit will be shipped to your doorstep with a pre-paid, return envelope to send it back. Once received, the outfit will be dry-cleaned and ready to be shipped out to the next customer.
Here’s what Devi’s Closet customers are saying about their latest obsession in online clothing rentals:

“Devi’s Closet is amazing! Recently, I was looking to wear something at a Black Tie event. Not only was I able to find a glamorous outfit at Devi's Closet, but I also found matching jewelry and a handbag to go with it. The price was reasonable, the package arrived on time, and everything was clean and ready to wear. I would definitely rent from them again.”—D. Patel, Libertyville, IN, rented Western clothing and accessories for a friend’s wedding.

“I rented an outfit from Devi's Closet the other day. Really good price for a quality outfit! Best part was it was super easy to return - just dropped it in the mailbox when I was done! A good choice if you are not looking to spend a crazy amount of money, but want really good quality and something trendy.” – A. Patel, New York, NY, rented a men’s outfit for a Mendhi Party.

“Devi’s Closet is fantastic! I’ve had several Indian weddings to attend this year (each requiring 4-5 outfits), with limited outfits of my own to choose from. I heard of Devi’s Closet through a friend and checked out their collection. They have amazing and intricate saris and accessories (among other fabulous Indian garb) available for rent at very reasonable prices. The ordering process is extremely easy and what’s best is that they ship the outfit right to your door, ready to wear and beautifully-packaged. The sari I rented was absolutely stunning and not too heavy. I got compliments all day! Thank you so much for such an awesome product. I will definitely be renting from you time and time again!”—Lilliam Velazquez, Chicago, IL, rented outfits for a family wedding.

For more information about Devi’s Closet, please visit www.deviscloset.com, call 1-888-991- DEVI  or email info@deviscloset.com.