Boston-Based Career Coach Randi Bussin Featured in Personal Branding for Dummies

July 26, 2012 - PRLog -- (Belmont, MA – July 20, 2012) – Randi Bussin, leading career reinvention and personal brand strategist, and founder of Aspire! For Success, is featured in the newest release of the For Dummies book series, Personal Branding For Dummies (Wiley, May 2012, $24.99).  Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark – one’s brand, image, and reputation. The author Susan Chritton, M.Ed., is a Master Personal Brand Strategist, National Certified Career Counselor, and Executive Coach. The book includes contributions from top names in the personal branding world.  

Personal Branding For Dummies covers the essentials for anyone attempting to create and define their brand in the professional world: defining who you are; writing a personal brand statement; evaluating personal style and appearance; making the most of networking; tapping into social media outlets like Facebook, Twitter, and Linked In to showcase your personal brand; building a persona through websites and blogging; using communication and marketing techniques best suited to your personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops. The hands-on, friendly help that distinguishes the For Dummies series helps the reader through this step-by-step process. After nearly twenty years and with more than 200 million copies printed, For Dummies is the world’s bestselling reference series.

Personal brand strategist Rachel Gogos comments: “This book is a must-read for anyone who wants to better understand what their personal brand is, identify their brand attributes, develop a personal marketing plan that will help them portray themselves authentically and then how to actually implement it. It's full of actionable steps that you can take on your own. The book also serves as a compilation of some of the best and brightest that are practicing and preaching personal branding. There is no other book on the market that includes tips and tools from other niche experts, wrapped up into one book.”

Randi Bussin contributed an article entitled “Goal Setting is the Key to Personal Branding,” which outlines in detail how you can think through, clearly define, and implement your goals. In her personal branding and career reinvention consulting, Bussin has observed the tremendous difference in the success rate of people who take the time to articulate their goals, so she emphasizes this as the first step with all of her clients, and for anyone working on branding themselves.


Randi Bussin, CCMC, CPBS, MBA, holds the Reach Personal Brand, Reach 360, and Online Identity certifications and is a certified G3 Coach (Get Clear, Get Found, Get Hired!). She is the founder of Aspire For Success! Bussin has an MBA from the top international business school, INSEAD, in Fontainebleau, France, and an MA from Tufts University. She has successfully reinvented her own career twice, working in high tech and higher education, and is also a serial entrepreneur. A sought-after speaker, writer, and resource on career reinvention and personal branding, Bussin has appeared on local and national television and radio shows. Bussin was voted one of the “Top 100 Personal Branding Experts to Follow on Twitter in 2010.”

Further information about Randi Bussin and Aspire! For Success can be found at http://www.aspireforsuccess.com