"Google AdWords in particular and PPC advertising in general are complicated systems that can easily cost small businesses hundreds or thousands of misplaced dollars," explained Jason McDonald, director of the JM Internet Group. "In this free AdWords video training, we explain three common mistakes made by small business marketers on AdWords - bad match types, inappropriate use of the Google Display network, and a lack of coordination between AdWords and free SEO strategies. The online training is complemented with a complete list of tips and tricks for registered users."
For more information on this free Google AdWords training, go to -
Google AdWords / PPC Training - Secrets, Tips, and Tricks - Explained
AdWords is Google's pay-per-click advertising system. In this free webinar tutorial, Jason McDonald explains the top three 'gottchas' (AdWords secrets) that can cost you money. The first is bad keyword match types. Most advertisers do not understand, nor correctly implement match types in their AdWords groups and campaigns (keywords). Consequently, their ads run on bad match types and cost them money. The second is the Display Network. Google defaults advertiser AdWords campaigns onto the Display Network, yet the Display Network has many nefarious websites including parked domains and error pages. The third is a failure to integrate what you can get for free via SEO with what you should pay for via AdWords. Take this free AdWords webinar and learn to avoid the three AdWords gotchas that can be costing you money! Jason shares some amazing free AdWords tips in this learning tutorial on AdWords, that can help you better manage your AdWords campaigns and keywords.
Google AdWords and PPC Training by the JM Internet Group
Paid training by the JM Internet Group on Google AdWords covers these topics and more -
Vs. or And? Is it AdWords "versus" SEO, or AdWords "and" SEO? Blending the two together in an efficient integrated marketing strategy.
AdWords Special Advantages. AdWords has certain unique advantages over SEO, among them geotargeting. When and where AdWords especially shines.
AdWords Special Needs. Unlike SEO, you pay for each and very click. So there are some special situations and concerns with respect to AdWords, especially "negative" keywords.
AdWords Rank. Using special tools to monitor your rank by Google keyword/keyphrase and blending this data into your AdWords campaign to save you money.
AdWords Bids. Understanding Quality Score and the AdWords bidding process.
AdWords On Page SEO. Creating effective AdWords campaigns from the beginning.
AdWords Landing Page SEO. Creating effective AdWords landing pages.
About JM Internet Group
The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.
JM Internet Group, Media Relations