Telecom. Agent Channel Optimization

July 26, 2012 - PRLog -- COMPETEiNTEL the Washington based competitive intelligence and market research firm is launching its 2012 Agent channel benchmarking study covering the following metrics:

Report Specifications
The Study will be based on the following requirements and specifications for each of the Providers selected.
A.        Compensation
•                     Master Agent commission and volume requirements (quota)
•                     Sub-Agent commission
•                     Direct Agent commission and volume requirements (quota)
•                    
B     Training programs & tools
•   Instructor led vs. webinars
•   E-learning programs available
•   Incentives available for undertaking training
•   Best practices

C.     Incentives & customer promotions

•         Sales Incentive programs – what makes them successful and who has the most lucrative program
•         Customer Promotions – which carriers offer channel-specific customer promos and which are extending their ‘Direct’ sales promos to the channel?

D.     Co-marketing programs
•   What does a typical MDF policy include?
•   What process do agents typically have to follow to access MDF?
•   Who has the best marketing and development program?
•   Best practices

E.     Channel Management support (tools & headcount)
•   What is the optimum number of (residual-based) partners, each channel manager, can effectively support?
•   What staffing model typically supports the (name the carrier) agent program?
•   How many agents does (name the carrier) typically have today?

F.     Other sales tools & programs

•   What are the best in breed tools that most carriers have available to their agents?

Scope of the Study
Clients can select up to 10 providers that will be surveyed for the study. In addition, agents and those involved in the Channel will also be interviewed for the study

Contact
For the further information and pricing details please contact:ap@competetintel.com.