Kyoku For Men begins to work with Ironpaper for digital marketing

July 26, 2012 - PRLog -- Ironpaper, a digital marketing & web strategy company based in NYC, has been hired by Kyoku For Men, a men's skin-care brand, to manage digital marketing for the consumer brand.

Kyoku for Men was founded by skin care veteran Asim Akhtar, who grew up in a family that has been involved with the beauty industry for nearly half a century. Akhtar's upbringing fueled his quest for innovation, remarkable fragrances and technological advancements with men's care and grooming products. Akhtar continued his family tradition and traveled the world to gain insight and inspiration into his emerging brand.

Upon arriving in Yuzuri Hara, a village outside of Tokyo, he quickly recognized the need to discover the youthful benefits of this small village. Also known as 'villiage of long life,' Yuzuri Hara's population had an astounding 10% of its population over 80 years old. Upon learning it was their diet and lifestyle that led to healthy, strong skin he immediately went to work with the natural ingredients, so that their full potential could be realized. With that he also developed a delivery mechanism which delivers each ingredient into the skin so that the user could reap its full benefits.

Asim Akhtar has revolutionized men's skin care and shaving (kyokuformen.com) and has been able to develop easy and potent formulas that address male-specific skin issues. Each product can be utilized for many different uses, eliminating the need for other unnecessary products. Men's skin care has now been brought to the forefront in a modern and attainable way.

http://kyokuformen.com/shop

Ironpaper will help communicate the brand story, while focusing on building online sales, conversions and engagement. The purview of the campaign will be email marketing, advertising, social media marketing, search engine optimization, creative design and website optimization.

Learn more by visiting: Kyoku For Men http://kyokuformen.com/