RivaLife, the first personalized lifestyle membership club, launches in Singapore

July 26, 2012 - PRLog -- RivaLife, the first personalized lifestyle membership club, launches in Singapore
A new concept that redefines the way to access unique experiences in the city

SINGAPORE, 23 July 2012 – RivaLife, the one-stop premium membership club which aims to provide personalised lifestyle experiences to its members, launches in Singapore today. Specifically tailored to the needs of PMEs (professionals, managers and executives) and expatriates, RivaLife is a guide to affluent living and a new way to enjoy Singapore.  

Members will be entertained by an array of partners’ offerings and a wide selection of activities at insider prices. RivaLife is a gateway to all things lifestyle – from the latest restaurants in town to the best Balinese massages, from the trendiest hang out bars to the most out-of-the-ordinary experiences, RivaLife promises to indulge its members in a 360 degree experience.  

Each month, RivaLife will add to its portfolio 10 new selected partners for its members to enjoy. Kicking off this August there will be top restaurants like Brasserie Wolf and Buyan Russian Restaurant and Bistro, health establishments such as Spa Boutique as well as lifestyle venues, such as CityGolf.

RivaLife is essentially a members-only club, where members enjoy insider prices at all participating partners. The defining factors are the personalised offers built around each member and the interaction with monthly guest editors, who review the partners selected.

Personalised experience

“To make our services more personalised, new members will be encouraged to build their own lifestyle profile upon registration. From there, they will be offered personalized experiences that match their profiles, along with recommendations from the guest editors. The lifestyle profile not only allows us to recommend experiences that best suit members’ passions and interests, but also it becomes valuable insights for us when sourcing for potential partners,” says Ludovico Giella,  General Manager of RivaLife.

Guest editors

Adding to the full spectrum of its premium lifestyle service, RivaLife will engage a guest editor each month to provide partner reviews to its members. A true defining factor of RivaLife, the reviews by guest editors will provide members honest and personalised feedback on all partners for that particular month. Guest editors are selected from well-known personalities in Singapore that, having been granted preferred access to a premium lifestyle, will share their experience and review each partner with their epicurean eyes.

The first guest editor is Rachel Kum, Miss Singapore Universe 2009 and founder of Rachel K Cosmetics. A connoisseur of the finer things in life, Rachel has had the privilege to travel the world with her cosmetics business. She will offer sound advice on the products and lifestyle choices showcased at RivaLife.

Adding to list of well-travelled guest editors, Angelique Nicolette Teo, former radio presenter of Lush 99.5FM, and current face and host of lifestyle channel, LI TV and presenter on HBO, will be the September guest editor for RivaLife. Using her wealth of knowledge on luxury lifestyle and fine-dining, Angelique will bring to the table lifestyle tips and detailed reviews that are both insightful and alluring.

Pricing benefits

RivaLife offers its members insider prices to fine-dining venues, health and wellness establishments and the trendiest activities in town. Following a simple pricing guide, members can easily determine the benefits that they will receive at each participating merchant.

Interested customers can sign up as members on RivaLife.com.
For more information on memberships, please visit www.RivaLife.com.

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About RivaLife
RivaLife is a one stop premium lifestyle membership club which aims to provide quality lifestyle services to its customers each month. Members will be entertained by an array of partners’ offerings and a wide selection of activities at insider prices. RivaLife is a gateway to all things lifestyle – from the latest restaurants in town to the best Balinese massages, from the trendiest hang out bars to the most out-of-the-ordinary experiences, RivaLife promises to indulge its members in a 360 degree experience.  

To become a member, please visit www.RivaLife.com

About RivaGroup
RivaGroup is the company behind the launch of RivaLife. A Singaporean based company that focuses on social commerce established in December 2011.

For further information please contact:
Cassandra Wong
Ruder Finn Asia on behalf of RivaGroup
Email: wongc@ruderfinnasia.com
Tel: +65 6336 0729