•easily find the products that you’re interested in
•learn as much about them as you need to before you order them
•understand exactly how much you’re going to pay for those products and when (and how) you can expect to receive them
•be able to order them in a secure, trusted and convenient manner
•easily follow up on that order as the need arises
Bottom line, as Forrester Research’s Andy Hoar points out in B2B eCommerce: Going From Surviving To Thriving By Adopting Proven B2C Principles, “…B2B enterprises all have something to learn from their more experienced B2C brethren who have set a standard for customer expectations and established a series of eCommerce best practices.”
But there are three HUGE differences in the day to day realities of B2B versus B2C eCommerce websites: traffic, conversions and business rules. Bayer notes, “My experience is that B2B eCommerce managers care very little about the two website metrics that their B2C eCommerce counterparts care the most about: attracting website visitors and improving their conversion rates.”
b2b2dot0 offers a real time SaaS eCommerce solution that reduces costs, labor, risk, and Days Sales Outstanding by extending SAP data and business processes to the online ordering process. B2B buyers get accurate, real time, and personalized information as well as online access to official order documents. Buyers are empowered to make accurate business decisions in a self-service mode, and accounts payable roles can utilize the Web AR solution to apply credits and pay open invoices online.
Magento and b2b2dot0
Magento is a powerful open-source eCommerce platform that manufacturers can use to build and run online stores. It offers manufacturers the ability to easily create customized eCommerce experiences for their buyers, and enables companies to market their products to a variety of audiences. Integrating Magento with b2b2dot0′s SAP-integrated service, manufacturers can create a web sales channel focused on their largest revenue source that rivals those of consumer-oriented sites.
Actionable Intelligence drives eCommerce profitability. According to b2b2dot0 CEO, Sam Bayer, “We continually monitor our clients' eCommerce sites for information regarding web traffic, business intelligence, customer satisfaction, defects, and other data. This is vital information that manufacturers can use to improve processes, enhance the user experience, and maximize order management efficiency.”
Focusing on Core Competencies
Bayer also noted that, “All of our clients have made a conscious decision to focus on their core competencies...manufacturing...and the support thereof. They do not want to become eCommerce technology gurus.” The "modern day" IT Executive is more concerned with delivering real value to their customers and maintaining organizational agility than growing the number of software developers in their organization.
Sam Bayer, CEO