“Clif Bar has a long history of supporting conservation efforts, so it was natural for us to invite the company to become a Pinnacle Member,” said John Sterling, Executive Director of The Conservation Alliance. “We’re thrilled that our shared goals aligned such that Clif Bar was prepared to make this significant commitment.”
The Conservation Alliance, which makes grants to grassroots organizations working to protect wild lands and waters throughout North America, aims to grow its grant fund to $2 million by 2014. The Pinnacle Membership program is a key strategy toward reaching that goal.
“We will contribute $1.3 million in 2012, so we have some work to do,” said Sterling. “But Clif Bar’s commitment is a huge, important step.”
Clif Bar joins Columbia Sportswear, Eastern Mountain Sports, KEEN, Inc., Merrell, Patagonia, REI, and The North Face at this highest membership level.
“We and our consumers are passionate about the outdoors,” said Thao Pham, vice president of community for Clif Bar, a leading maker of organic food and drinks. “The Conservation Alliance is a great way for us work collaboratively with others in the outdoor industry to help protect the places we all like to play.”
The Alliance is encouraging other members to increase their commitment to the organization, and expects to announce additional above-and-beyond contributions in 2013.
About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.
Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.
Since its inception in 1989, the Alliance has contributed $10.4 million to grassroots conservation groups. Alliance funding has helped save more than 29 million acres of wildlands; protect 2,700 miles of rivers; stop or remove 25 dams; designate five marine reserves; and purchase nine climbing areas.
For complete information on the Conservation Alliance, see www.conservationalliance.com.