“When I first saw Lucky Paws I thought it was a pet store and my heart sank. We need more people adopting pets instead of buying them,” says Ms. Badami. “But then when I got closer I saw the words “City of Albuquerque Animal Welfare Department” etched on the window and I realized that this was a city shelter.”
Impressed by the accomplishments of Lucky Paws, Ms. Badami has embarked on an effort to raise money through the popular crowdfunding site, Kickstarter.com, to produce a feature-length documentary that will not only be an entertaining and positive story about how Lucky Paws connects people and pets, but will serve as a blueprint that will help other shelters and rescue groups around the country improve their adoption rates using the techniques that Lucky Paws pioneered. With much of the crew donating services, the filmmakers need to raise $57,000 by August 19, 2012 to produce the film and are seeking individual donations as well as corporate sponsorships. More info can be found at the Kickstarter project website: www.kickstarter.com/
Ms. Badami sees the documentary as the first step in increasing the rate of adoptions at animal shelters. “If we can get the best-practices of Lucky Paws out to other shelters around the country, it could mean that thousands more pets get adopted instead of killed every year.”
According to the Humane Society of the United States just 21% of pets are adopted from animal shelters. Animal shelter experts believe that by generating greater awareness, increased public education, and creating a more positive experience at the shelters, they can increase that rate substantially.
About the Mall Dogs Project
Actress, filmmaker, and animal welfare advocate, Jessi Badami, began the Mall Dogs project in 2011 and is currently fundraising for the production of a feature-length documentary film scheduled for completion in Spring 2013. Interested parties, individual donors, and corporate sponsors can learn more at the project’s Kickstarter page: http://www.kickstarter.com/