Carkhana.com Exclusive Interview with Pankaj Dubey, MD Polaris India

July 25, 2012 - PRLog -- http://www.carkhana.com/, India’s leading online store for automotive products believes in engaging with its loyal enthusiast’s community and one way to do this is by bringing the latest automotive buzz straight from the people who matter.


India’s fixation with two wheelers is not new. The country has been hooked to our Bajaj’s and new age Honda’s for ages. Then came the 4 wheeled era post liberalization with M800 ruling our roads and hearts.


Come 2012, India is all geared to step up and embrace specialized vehicles from the likes of snowmobiles to All Terrain Vehicles (ATV’s). Things could not have been better for the market with the introduction of Polaris Vehicles in India late last year. The world’s premier off road / compact utility vehicle maker is here with its entire range of vehicles.


To find out all about the awesome machines from US, Carkhana (CKN) scheduled an exclusive interview with Mr. Pankaj Dubey (PD), MD and Country Head, Polaris India. Seated comfortably in the conference room of the company’s corporate office near Jasola Business Centre, following is the introduction to our exclusive interview.


Initial questions revolved around Polaris’s introduction to India, its iconic history and range of products. Mr. Pankaj elaborated on the status of Polaris as World’s No.1 off-road Vehicle company with 4 categories of products – snowmobiles, ATVs, Ranger Series and the RZR series. On questions about the ideal customer, he added that in India, the company is focusing on the adventure/leisure-oriented customers. Given the presence of celebrity endorsers for almost all products in India, Mr. Pankaj confirmed that Polaris is not planning to have one for its products and believe.


After questions on demand for Polaris products from the armed forces and electric vehicles, an interesting question on the possibility of Victory Motorcycles (part of Polaris Group) being launched in India was asked. To this, he replied “Victory will surely be launched in India”. For other interesting questions and exciting personal trivia about Mr. Pankaj, read the complete interview on Carkhana’s official blog here - http://www.carkhana.com/blog/polaris/

About Carkhana: Carkhana.com is India’s leading e-commerce portal for the automotive industry with over 35+ partner brands, 400+ products, FREE Shipping pan-India and a dedicated customer care team. For more info, check http://www.carkhana.com/, the official blog at   http://www.carkhana.com/blog. Its official page on Facebook is http://www.facebook.com/carkhana and its twitter handle is http://www.twitter.com/carkhana .