SEO can have a major affect on how many people find your rental, visit your association website, or place eyes on the content that you have to offer to the outside world. As you can imagine if people are not finding the information that you are providing, what good is it doing.
If you go to a Search Engine and type in some common phrases that pertain to the asset or information you are providing and you do not see your information listed on the first two pages, you have a problem.
When you think about your own search habits, as you are searching for content, very rarely do you go past the first two pages on the search engine. There is a similar term that is used in the Newspaper world known as "above the fold". When you receive a newspaper you want your article to be above the crease on the main page. That is when you know you have made it.
There are many different topics that go into increasing your SEO and over the next days we will be discussing those items. All of these tips have been researched and is a benefit that we provide to our customers at no charge. Inventive Property Management is constantly educating it's staff on how to improve listings, assets advertised and information that it is putting out to the public.
All of these tips are free and are very easy to master, however there are many misconceptions about items that need to be done correctly. SEO is a constantly changing world that is pretty easy to master with a little time and effort. The benefits to the customer are endless and if you are not doing this you are really missing out.