Elena Fadeeva, General Director of Fleishman-Hillard Vanguard spoke at the plenary session on the theme of KPI for consultants. During the discussion, experts shared their views on issues such as: Features of the consulting market in Russia and abroad, KPI for consultants, strategic development and implementation of cost management and business reputation for consulting firms, the demand for and development of management consulting services in Russia and the advantages of both Russian and Western consulting companies.
"Among the key performance indicators for consulting campaigns, such as financial performance, quality staffing and quality of customer service, it is important not to forget about the importance of building corporate reputation. To effectively manage a corporate reputation consulting firms should create and implement a communication strategy that delivers key messages to the target audience and constantly monitor the effectiveness of this campaign, " – said Elena Fadeeva, General Director of Fleishman-Hillard Vanguard.
Elena Fadeeva gave general recommendations on how to build the reputation of consulting companies, using such tools as research, projects in the field of intellectual leadership and publicizing the results of client projects and base instruments to raise awareness. At the end of her speech, she highlighted the main criteria needed to make such campaigns effective.
The following people also participated in the plenary session: Marina Fedotova, Vice-Rector of the Financial Academy under the Government of the Russian Federation and President of the SMAO Partnership;
Fleishman-Hillard Vanguard is a joint venture created in December 2007 by Fleishman-Hillard (Omnicom Group Inc.), a leading international communications agency network, and Vanguard PR, Russian agency founded in Moscow in 1993. Since 2008 the agency is developing an affiliate network in the CIS countries, including Ukraine, Kazakhstan, Belarus, Azerbaijan and Uzbekistan under Fleishman-Hillard Vanguard brand with a Moscow hub. The agency is a part of a local cross-communications group that includes BTL/event specialist Elefante and creative/media Orta Media. Agency specialization is corporate reputation management, financial communications, government relations and public affairs, marketing and integrated communications, digital, technology and healthcare. www.fhv.ru
Fleishman-Hillard Vanguard is a founding member of the Association of Communication Consultancies (country member of the International Communications Consultancies Organization)