Offering a stylish alternative to more traditional golf brands, Labelled British has seen strong growth in its brand on golf courses countrywide. Labelled British feels they are filling a big gap in the market for cross over apparel that bridges both golf wear and lifestyle apparel. The company has also seen its sales pass the more established markets of Australia and the UAE.
Kevin Kyle, Managing Director of Labelled British commented, “We are the fastest growing franchise in the IJP Designs group and have increased our sales year on year by 10%. We have leap frogged Australia and the UAE and are currently doing half of Europe’s (sales) excluding England.”
The growth will now aid in catering for more specific needs of the South African golfer. The company also expects further ranges to be available in the near future. These ranges will include a full women’s range and kid’s ranges.
Kyle added further that, “The growth will help us better serve our clientele by providing for specific needs of our region. For example, we have a huge need for short pants here in South Africa due to our year round great golfing weather and now IJP Design UK will better fulfil our needs whereas before we proved our market, they understandably weren’t as willing.”
About IJP Design
Ian Poulter launched IJP Design in 2007 after being unable to find clothes he wanted to wear on the golf course that both looked good and performed well, combining high quality tailoring with technical perfection. IJP Design has created a name for itself as a unique and exciting golf and lifestyle brand with a fashionable edge. The IJP Design brand philosophy is to 'lead with the legs' by designing the trousers first and then coordinating the rest of the outfit around them. As such, the Poulter Tartan is also one of the key elements of the IJP Design brand and all the bespoke Poulter Tartans are licensed with the Scottish Tartan Authority. The Spring/Summer 2012 collection is the label's 10th collection and by the end of the year will be stocked in all 30 golf playing nations around the world.
About Labelled British
Labelled British is the exclusive importer of IJP Designs in Africa created by Ian Poulter one of the world’s top ranking golfers. The golf clothing range is true mix of style and functionality allowing golfers to have comfort, design and style all in one brand. The range includes tartan golf pants, summer golf pants, spring golf shorts, trendy golf shirts, stylish golf jackets, wind proof golf jerseys, executive golf belts, rock star golf belts, golf caps and golf sunglasses coming soon.