A Brand New Form Of Marketing Has Been Invented

PRLog (Press Release) - Jul. 24, 2012 - PHOENIX, AZ, July 24, 2012 -- Lon Safko the author of the bestselling, 800 page book, The Social Media Bible,  the most comprehensive book ever written on social media, now in its Third Edition and four languages, has invented a brand new form of marketing “Fusion Marketing”.  This new form of marketing takes everything we’ve always done in traditional marketing, integrates it with the entire world of digital and social media marketing and exponentially amplifies your return on advertising investment without spending a cent more.

The problem with performing traditional, digital, and social media marketing all at the same time is understanding everything that is available to us as marketers.  The Fusion Marketing concept uses what is called the Safko Wheel to place all of your marketing tools into one easy to understand toolkit, every tool at a glance.  Fusion Marketing concept first shows you how to determine what’s working for you and what’s not, which saves companies thousands of dollars in wasted advertising.  Fusion Marketing then shows you which digital / social tools to add to your marketing mix with amazing clarity.  Finally, Fusion Marketing shows you how to interconnectt all of these tools and identify “relationships” between all of your marketing to leverage what you are already doing into new revenue without spending any additional money.

The Fusion Marketing Bible is is currently in production at McGraw Hill Publishing in New York with a scheduled book release on September 1st.  The Fusion Marketing Bible is available now for pre-purchase at the book’s web site, Amazon, Barnes & Noble, and other booksellers.  The author, Lon Safko is offering a free $25 Safko Wheel Marketing Toolkit with every pre-purchase.

Lon Safko says “I can’t believe I actually invented a new form of marketing!  It’s what comes after social media! Every company, organization, or government agency that markets or sells, needs to know about this astonishing discovery!”

About Lon Safko
Lon, known as “The Master of Flux”, is a bestselling author, written nine books, the inventor the “First Computer To Save A Human Life” as coined by Steven Jobs, has 18 inventions and 30,000 personal records in the Smithsonian Institution, Washington, D.C.  Lon is the inventor of the first voice recognition, the first home automation, first three-dimensional virtual environment and has 14 inventions in the Computer History Museum, Mountainview, CA.  Lon has been awarded 3 U.S. patents for three-dimensional Internet advertising and now the “Patent Pending” for the Fusion Marketing and the Safko Marketing Wheel concepts.

• Lon Safko: http://lonsafko.com
• The Fusion Marketing Bible: http://TheFusionMarketingBible.com
• The Social Media Bible: http://thesocialmediabible.com
• Concept Intro Video: http://lonsafko.com/Fusion/BackCover.mov
• Amazon: http://amzn.to/MkYosB
• McGraw Hill Publishing: http://www.mcgraw-hill.com