Southern Starz to launch Casarena Estate from Mendoza, Argentina with Exclusive Import Agreement

Southern Starz, a California-based wine importer, announces an exclusive import and distribution agreement with Casarena Winery, effective immediately. This includes Casarena’s portfolio of fine estate bottled wines from Mendoza, Argentina.
By: Southern Starz, Inc.
 
July 24, 2012 - PRLog -- HUNTINGTON BEACH, CA-- July 24, 2012-    Southern Starz, a California-based wine importer, announces an exclusive import and distribution agreement with Casarena Winery, effective immediately. This agreement includes Casarena’s portfolio of fine estate bottled wines from their vineyards in Agrelo – Lujan de Cuyo  (Mendoza’s premier wine region).  

Southern Starz is the exclusive U.S. importer for 25 family estate wineries from the Southern Hemisphere including estates in Argentina, Australia, New Zealand and South Africa. The wines are sold throughout the US via a nationwide distributor network.

The addition of Casarena to the Southern Starz portfolio was achieved through a carefully developed partnership, designed to show that the excellence of Mendoza is far more comprehensive than that of a single grape:  Malbec.  

These grand cru vineyards produce exceptional Cabernet Sauvignon and Bordeaux blends to compete internationally with the most famous of red wines.” said Ken Onish, President.    

Said Vice President of Sales, John Gorman, “In a crowded marketplace and a saturated category, we believe that a new brand had better be a big game changer or else it’s going to be be a tough slog. Casarena IS exactly that kind of brand.”

Three tiers of Casarena wines will be released; Casarena 505- varietal driven and ready to drink upon release at $11.99 SRP, Casarena- varietal and blends focusing on the estate terroirs at $16.99 SRP and Casarena Reserva- wines crafted from single vineyard sites and aged in French oak barriques. Samples are available to press upon request.

ABOUT CASARENA
Located in Agrelo, Lujan de Cuyo, Argentina, the dream of Casarena began with a simple idea - to create wines of uncompromising quality at a fair price, with the ultimate goal of becoming the greatest vineyard project in Mendoza. Their first vintage was bottled in 2009, and was described by wine critic Stephen Tanzer as “better than a first crop from new vines has any right to be”. Initial winery design, construction and vineyard mapping and planting were completed by world-renowned winemaker, Michel Rolland. The wines are produced at the Casarena Estate in Perdriel, in state-of-the-art winemaking facilities.  Winemaking and vineyard management is overseen by Alejandro Sejanovich, formerly of Catena Zapata. www.casarena.com

ABOUT SOUTHERN STARZ
Specialists in wines from the Southern Hemisphere, Southern Starz imports fine wine from Argentina, Australia, New Zealand and South Africa. Founded by industry veterans Ken Onish and John Gorman, the company is committed to wineries that showcase quality, value and varietal character that express the best of what each region has to offer. Headquartered in Huntington Beach, CA, Southern Starz has become known as one of the top importers of Southern Hemisphere wines in the United States. www.southernstarz.com

                                                                             
Media Contact;                                         Press Samples Available Upon Request
John Gorman
jgorman@southernstarz.com
(714) 892-3030
End
Source:Southern Starz, Inc.
Email:***@southernstarz.com Email Verified
Zip:92649
Tags:Wine, Wine Importing, Argentina, Casarena, Southern Starz
Industry:Wine Importing
Location:Huntington Beach - California - United States
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