Through this new integration, marketers for the first time can use their Test&Target user interface (UI) and workflow tools to easily take advantage of the leading data management platform on the market, the Origin Enterprise DMP. The combination provides users complete access to robust audience data to improve the targeting and optimization of their websites. The beta version is available now, with the full release scheduled for September 2012.
More powerful than simple A/B testing, Origin Enterprise DMP with Test&Target allows marketers to:
• Define on-the-fly custom attributes
• Automatically discover and create audience segments
• Gain unparalleled insights into cross-channel customer behavior
• Link offline and online behavioral data
Enhancing A/B testing with audience data improves outcomes, typically resulting in a 15 percent to 60 percent improvement over simple A/B testing. Clients who use Enterprise DMP capabilities to continually identify, refine and reach target audiences across every digital channel and device type will see measurable improvement.
[x+1] has done all the heavy lifting to make integration easy. Origin’s Web services architecture with open APIs ensures that the scale and sophistication of [x+1]’s audience targeting and optimization is married seamlessly into the familiar Test&Target workflow clients know.
“Creating relevant and compelling offers and messages across touchpoints for each customer and prospect, and delivering them in real time for maximum impact, is a critical requirement for all digital marketers today,” said Ted Shergalis, [x+1] Founder and Chief Strategy Officer. “Now through our integration with Test&Target, this capability is simple to add on. By taking advantage of [x+1]’s DMP QuickStartSM program, Test&Target users can easily add robust audience creation and segmentation to their testing capability in as little as two weeks, at a price point any company can afford.”
Marketers can download the integration specification document here: http://www.xplusone.com/
For more information on [x+1], its Origin Enterprise DMP and products and solutions for marketers and agencies, visit www.xplusone.com;