At this Soundview Live webinar, Transforming a Small Idea into a Big Brand, Catherine Kaputa will provide mini case histories of dozens of US and international brands to demonstrate what makes a brand thrive, and provide you with the tools to do the same. Packed with leading edge social media and marketing techniques, the webinar will teach everyone from start-up entrepreneurs to seasoned professionals how to leverage every asset and pursue every opportunity to transform your small idea into a big brand. Learn more at http://www.summary.com/
From Madison Avenue to Wall Street to the halls of academe, Catherine Kaputa has perfected her ability to market products, places, and companies. Catherine first learned brand strategy from marketing gurus Al Ries and Jack Trout at Trout & Ries Advertising.
Early in her career she led the award-winning “I Love NY” campaign at Wells, Rich, Greene. For over ten years Catherine was SVP, Director of Advertising and Community Affairs at Citi Smith Barney and Shearson Lehman Brothers in charge of global branding and advertising for corporate, wealth management and investment banking. And Catherine developed and taught a course on branding at NYU’s Stern School of Business.
You will learn how to:
• Narrow the focus of your product or service.
• Competitively position your product in the marketplace.
• Create a standout company personality, look and feel.
• Position yourself as superior to the competition.
About Soundview Executive Book Summaries
Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/