The studio is a new addition to their existing West London premises, stockist of leading brands such as Make Up For Ever, Illamasqua and Ben Nye.
On the night guests were treated to champagne and canapés, as well as beautiful handcrafted cupcakes decorated with edible lipsticks and make-up brushes.
Special guest artist David Arbid from Make Up For Ever demonstrated a variety of looks and techniques.
Other make-up artists in attendance included Shaunna Harrison, Mandy Gold and Julia Townend.
These talented professionals gave master classes in prosthetics, body-painting and airbrushing techniques.
Professional make-up artists and leading beauty bloggers mingled and shared tips and tricks.
PAM has long been established as a place for make-up artists to exchange ideas, and the addition of the new studio will make it even easier for UK make-up artists to brush up on skills.
Lots of exciting courses and demos are planned and details will be announced very soon.
To find out more about PAM and sign up to their mailing list visit http://www.preciousaboutmakeup.com/
Press release issued by Brighton Digital Agency Bozboz. http://www.bozboz.co.uk