Executives on the list were selected by the editors of CRN Magazine based on nominations and applications from a field of vendor channel organizations, distributors and solution providers. Criteria for selection was based on the role each applicant played over the past year in driving revenue for their company and the steps they’ve taken to evangelize the importance of the IT channel.
Elder was recruited from outside the IT channel for her multi-disciplinary marketing background and experience at high profile organizations such as The American Red Cross, Invacare Corporation and others. Among her first initiatives at Jenne was to spearhead the company's first national partner conference: Powering Partners. The event, which was hosted for Jenne resellers, provided a series of impactful keynote speeches, customer/vendor breakout sessions, sharing of best practices and networking opportunities.
“Now in its 9th annual publication, CRN’s 2012 “Women of the Channel” list honors female executives based on their accomplishments over the past year, and their dedication to driving the overall success of the IT Channel,” said Kelley Damore, VP, Editorial Director, UBM Channel. This designation is especially important because it recognizes successful and influential women in the IT channel, which has long been considered a male-centric industry. I take great pride in honoring and congratulating these women for their contributions to the industry and their respective organizations.”
"We are very proud that Susan has been chosen as a 'Woman of the Channel," commented Dave Johnson, CEO of Jenne. "Susan brings an enormous amount of drive and creativity to her new role, and we are already seeing very significant progress on a range of marketing initiatives designed to raise Jenne's profile in the marketplace. Having Susan on board is a win-win for our customers, our partners and of course Jenne."
Editorial coverage of the Women of the Channel list will appear in the July issue of CRN Magazine and expanded coverage and list will be featured online at www.crn.com.
UBM Channel(www DOT ubmchannel DOT com)
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. To learn more about UBM Channel, visit us at www DOT ubmchannel DOT com. Follow us on Twitter at http://twitter.com/
UBM plc (www.ubm.com)
UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.