Beauty Radar: La Fresh® is One to Watch

July 23, 2012 - PRLog -- CHINO, Calif.  (July 24, 2012) – La Fresh Group, Inc. (www.lafreshgroup.com), the pioneer in convenient, travel-friendly personal care wipes, announced today the debut of a new national DRTV ad campaign for its Eco-Beauty® products.

The ads will feature an exclusive offer on three full size La Fresh® Eco-Beauty® Waterproof Makeup Remover pouches, eight assorted Eco-Beauty® portable sachets, a signature travel case and VIP auto-delivery signup for $14.99 (70% savings off of SRP) plus shipping and handling.  Media will include 60 and 120 second spot buys on national cable networks targeting beauty-involved women such as E!, Style, WE, OWN, Bravo, VH1 and Oxygen.

Actress of-the-moment Virginia Williams – best known for her role as Lauren Reed on the hit TV series Fairly Legal – will star in the TV ads as spokesperson for La Fresh®.  “I’m thrilled about being the new face of La Fresh®,” Williams shared.  “I use La Fresh® products on a daily basis when I’m on set, and I keep an assortment of La Fresh® products with me wherever I go.  I absolutely love the Eco-Beauty® line, because it blends great skin care with convenience and eco-consciousness.”

This is the second DRTV campaign for La Fresh® Eco-Beauty® since its introduction in 2010.  “The DRTV platform is very important to us,” explained Jennifer Norman, Marketing VP of La Fresh Group, Inc.  “We are leveraging not only TV but print and online media to catapult widespread awareness and trial.  This TV offer is a lot stronger than our first campaign.  And with the introduction of lovely Ms. Williams on screen, we believe we will drive even stronger demand.  As with comparable DR campaigns, viewers may try the introductory offer but then soon seek more instant gratification.  So now we are actively focusing on gaining new distribution in the best FDM (food-drug-mass) retailers.  Beyond the DR, I’m truly excited that our growing fan base will be able to shop La Fresh at their favorite local stores.”
ABOUT LA FRESH GROUP:
Based in Chino, California, La Fresh Group, Inc. was founded in 1997 to offer unique skin care, cosmetics and travel amenity wipes to those who seek quality, simplicity and the freshest experience from their personal care products. Distribution spans the United States and international territories in specialty stores as well as online. The La Fresh® promise is to provide better products with better design at a better value for a better world.  For more information, telephone 1-888-5-LA-FRESH or visit www.LaFreshGroup.com.