Home Star Search, an emerging player in the rent-to-own home listing sector, believes listing expansion will contribute to it's furthered contention. The listing expansion in Chicago is a part of it's national roll-out program which aims to build additional value for users.
"It's no surprise" explains Operations VP Marc Holland, "in a space such as ours, adding value is such a critical fight. When anybody is in the need to locate a rent-to-own home in a city like Chicago, it is essential that we establish ourselves as the company with the most critical mass."
The listing expansion will be aided by a technology upgrade that the company says is well worth the investment. "When it's possible to put your company in a better position like this, it's essential to act upon the opportunity."
Many analysts have agreed that Home Star Search is a growing force in the rent to own home industry. The national listing expansion that will soon reach Chicago is likely to be realized by industry competitors.
The market response remains to be seen. Yet Mr. Holland expresses confident about the advance. "I think any time you can add value at such a significant level, you put your company in a whole lot better position."
Home Star Search's rent to own home listings in Chicago IL can be located at http://www.homestarsearch.com/