New Book Shows Entrepreneurs How to Improve Business Writing and Bottom Line in 30 Days

July 23, 2012 - PRLog -- Many entrepreneurs struggle with business communication. Although entrepreneurs may have expertise in areas that suggest high earning potential, business owners often find themselves frustrated by poor written communication that doesn’t convert to sales. While it comes as no surprise that ineffective sales letters, marketing materials, and web pages result in prospects losing interest, exactly how to master the skills of effective business writing with little time to spare remains a problem for another day.

Communicating with Confidence: The Creative, Ambitious Entrepreneur’s Guide to Better Business Writing is the brainchild of Jessica Oman of Write Ahead Consulting and Nicole Breit of Sparrow Writing + Editorial Services. The duo wrote the book in response to clients who commented on their blog & social medial profiles asking for more advice on how to write faster, more accurately and more efficiently for their businesses. Many had inquired about writing coaching services after paying for copywriting or editing services and wanting to learn how to do it themselves. It became apparent to Oman and Breit that business writing posed a challenge for many entrepreneurs, whether they were writing business plans, sales letters, or blog posts.

Jessica Oman and Nicole Breit each started their writing businesses after mastering the skills they teach in their ebook, Communicating with Confidence: The Creative, Ambitious Entrepreneur’s Guide to Better Business Writing. Both Oman and Breit are English majors with degrees in Education. Ms. Oman also has an MBA and lends her business expertise to every project. The pair believed that by joining forces they could help other entrepreneurs quickly improve their writing skills with the goal of improving profit through better conversion rates. Their 30-day challenge is meant to motivate readers to work through the book quickly, so they can sooner enjoy the process of writing and higher profits.

“This new product offers practice exercises and actionable tips to help entrepreneurs master the basics of effective business writing.”

“When potential customers see sloppy writing, they're turned off; they doubt a business's credibility, and are less likely to buy from them. We want to help businesses avoid losing customers because of ineffective or confusing writing”, says Oman.

Communicating with Confidence teaches business owners how to reach their customers, convert sales, and ultimately, make more money. More than a guidebook or manual, Oman and Breit’s ebook contains useful mini-lessons, self-tests and practice exercises, actionable tips, and bonus templates to help business owners master the basics of business writing quickly and easily.

What sets Communicating with Confidence apart from other business writing books is its fresh approach and step-by-step guidance.

“Our book is fun to read, and delivers its message in a way that is direct and helpful, but also playful and entertaining. Being trained educators ourselves, we wanted this book to offer educational value – but we didn’t want it to be dull. I believe this book meets all of our goals. If people do the practice exercises and apply the actionable tips to their ads, blog posts, and proposals, they will see the results they are hoping for”, says Breit.

Communicating with Confidence: The Creative, Ambitious Entrepreneur’s Guide to Better Business Writing launched July 15, 2012 at http://www.writeahead.ca/communicating-with-confidence.