Online marketing veteran Ken Chapman said that the Photo book approach to school photo’s is familiar to him from some other countries but in the UK it is something different and something new. “The school photo book is priced around the same as traditional school photo’s but gives the child and us as parents a wonderful record of school memories for each passing year”.
The concept is simple, instead of a 6x4 photo in a cardboard frame and a selection of small prints the photobook allows a complete record of the year in school, including friends photo’s and notes. The homepage of the new website states “What you get is a fantastic, beautifully printed 12-page photo book in the form of an A4 sized booklet with photos of the kids, their classmates and their teachers all bound in a school memories book that parents and relatives will want to keep forever, and it won’t cost any more than the old ‘glossy-photo-
Instead of the usual portrait photo only each photo book brings a host of additional features that parents and children will love including
• a photo of your school with a personal message from the head teacher
• a full page head and shoulders photo
• a full page whole class photo of the whole class with teachers or tutors
• individual passport size photos of all the classmates
• cut out and keep passport size portrait photos, bookmarks and labels for the kids to swap and stick in their own Photobooks
Peter mason, the photographer behind the idea and the site says “what you get is a beautifully produced 12-page, full colour, A4 booklet packed with photos of your kids, their classmates and their teachers together in one place. Your kids will love filling out their achievements, collecting autographs and swapping their own cut out portraits with their friends”.
The site itself is not just about information, parents and schools can log in and purchase not only the photobooks but a range of other prints in a variety of sizes as well as other mementoes like canvas prints directly from the website, providing a complete one-stop shop for schools and parents. “Making School photography more exciting and dymanic is at the heart of the service” is the statement that accompanies the news of the web site going live.