Spinneys’ Ramadan campaign is a fully comprehensive one that aims at taking the shopping experience during the holy month of Ramadan to a unique level that is close to the society, which starts by creating Spinneys’ family named “Abu Sa’eed Family” that contains five cartoonish characters especially tailored for Spinneys, each character represents a different department at Spinneys Jordan: the Vegetables Section, the Butchery, the Bakery, Read-Meals to Go and the Deli Section.
Throughout the campaign and as part of its commitment and responsibility to the local community, Spinneys prepared “Ramadan food packages” that are arranged with the purpose of supporting the needy of the Jordanian families, charities and NGOs. These packages contain all necessary items that any household would need during this month. The added values of Spinneys Ramadan Package are easing the shopping process by having all items packed in one bag and savings.
On this occasion, Mr. Mohammed Ahmed, the General Manager of Spinneys, expressed: "Our Ramadan’s campaign reflects Spinneys’ continuous commitment towards the local community, especially during the Holy month of Ramadan, in giving special promotions and “Ramadan Food Packages”, which are prepared to make it easier for shoppers by picking the ready packages for their own donations, and this comes aligned with Spinneys’ philosophy of uncompromised responsibility to the community.”
“Additionally, we hope that with “Abu Sa’eed Family” we will get closer to our customers by addressing them with the local spoken Arabic, making it easier for communication with the shoppers at Spinneys Jordan,” added Mohammed