One of these new organizations is Bedmax Mattress and Furniture Store. Bedmax was launched only twelve months ago, but its expansion is astounding-- they are opening locations across the country on a monthly basis. What was the trigger of their success? Founder Brett Blackman states "Well, we asked the big question that everybody ought to ask--Why? Why is the mattress business done this way? Is this the best possible way to do it? We have discovered that often the current method of doing things is the most successful way, but occasionally the status quo exists simply because no one has made the tough choice to decrease their cost and concentrate on innovation. They have just become comfortable."
Bedmax boasts three main concepts which lead to their success:
First, the typical furniture retailer has 25,000 square feet packed with household furniture and mattresses with a typical lease of $25,000 each month. All Bedmax furniture and mattress stores are in a reduced cost and clean location with a significantly scaled-down showroom. This enables Bedmax to minimize overhead by 95%, passing the savings straight to the customer.
Second, the furniture industry is an aging business with less than a third of mattress and furniture stores marketing online (Furniture Today). Bedmax has created a proprietary web