In today’s digital world, a locally owned small business needs a prominent Web presence in order to remain competitive in its industry. According to a survey conducted by the Pew Internet & American Life Project in December 2011, approximately 47% of American adult Internet users rely primarily on online resources to learn about businesses and services in their local area. By taking steps to improve its Web presence, Mildew Busters is more effectively marketing its services to those local consumers who wouldn’t learn about the business through another medium.
Prospect Genius leverages search engine optimization (SEO) as a marketing tactic to promote businesses online. By incorporating industry- and location-specific keywords into Mildew Busters’ Web site content and employing other SEO strategies, Prospect Genius hopes to direct traffic to Mildew Busters’ site. Going forward, when Southampton-
“Studies have shown that the top two or three search engine results get the most click-throughs,”
Mildew Busters specializes in basement waterproofing, mold remediation, foundation repair, and pressure washing services. Founded in 1981, Mildew Busters has been a consistent winner of Dan’s Papers’ “Best of the Best.”