According to a survey conducted in December 2011 by the Pew Internet & American Life Project, some 47% of American adult Internet users rely primarily on the Web to gain information about local businesses. That means that without an active, visible, and easy-to-locate Web site, a small business like Baystate Basement Solutions might miss out on almost half of the people in its area who need its services. By hiring an online marketing firm to help it market its services to Internet-savvy area residents, Baystate Basement Solutions is working to broaden its customer base and better serve its community.
Prospect Genius utilizes search engine optimization, or SEO, as a primary marketing tool. One aspect of SEO involves incorporating location- and industry-specific keywords into Web site content to direct search engine traffic toward the business’s site. For Baystate Basement Solutions, having a search engine optimized Web site means that local residents who query a major search engine such as Yahoo!, Bing, or Google with keywords such as “foundation repair Cape Cod” and “mold remediation Orleans MA” will be more likely to encounter Baystate Basement Solutions’ services and contact information.
“Studies have shown that people are most likely to click on the top two or three sites in a search engine results listing,” states Matt Gallo, a senior Internet marketer for Prospect Genius. “Prospect Genius will work to help Baystate Basement Solutions secure the best possible ranking for relevant Internet searches in the Cape Cod area because more site traffic can translate into new business.”
Baystate Basement Solutions was founded in 1958 and has been serving Cape Cod for 52 years. In addition to basement waterproofing, the company specializes in mold testing and removal, air testing and purifying, and foundation repairs.