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Follow on Google News | Pumping life back into the high-streetThe government announces plans to inject money into town centres in an attempt to avert them from becoming ghost towns, but the web can drive sales in-store too.
By: Topcashback Currently more than 11% of town centre shops are empty across the UK. Natasha-Rachel Smith, Consumer Affairs Expert from TopCashBack (www.topcashback.co.uk) Natasha- Rachel Smith said, “It is vital that the UK’s high-streets are productive as a competitive environment in today’s retail sector. Although online will almost always offer the most attractive deals and savings, consumers will absolutely always need to access goods on their doorstep. This is particularly true for essential products and services, and on time-urgent occasions where waiting for a delivery or service appointment is obsolete for shoppers’ needs. Natasha concluded, “Consumers will always be enticed by online bargains and money-saving tactics such as cashback, but households will continue to rely on the high street to be the heart and soul of their communities. If government investment continues it will inspire retailers to innovate and draw people into town centres. Brick and mortar retailers shouldn’t regard online shopping as a foe, but instead work hand-in-hand with money-saving websites to drive footfall into their premises by the use of special promotions and printable discount vouchers.” For interviews and comments on this and related issues, please call Rani (rani@flamepr.com) Case studies of consumers using TopCashBack in regions throughout the UK are available. About TopCashBack UK (www.topcashback.co.uk) TopCashBack.co.uk is the UK's Most Generous Cashback Website and is completely free to join and use. It passes at least 100% of the commission rate that retailers pay it - to advertise their products and services – back to its members. The site has over 1.5 million members, which is nearly double the amount of members in the last 12 months alone. TopCashBack.co.uk includes over 3,500 merchants (from high street big names to smaller, niche online sellers). Over £2 million of cashback is earned by TopCashBack.co.uk’ TopCashBack.co.uk was named Britain’s fifth fastest growing private company in The Sunday Times Virgin Fast Track 100, in December 2011 (http://www.fasttrack.co.uk/ TopCashBack’ End
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