Play Fest, a weekly event on Twitter and Facebook is specifically designed by, and for, UK parents and families and provides a place where individuals can gather and influence toy products, brands and all aspects of play.
The Play Fest is a brainchild of mum of two Al Boxall-Gordon who could see opportunities to create a play community and work with this group to understand what makes them tick from their everyday family life. This unique insight makes it a useful tool for brands looking to communicate with parents and families in real time.
Al Boxall-Gordon, Founder of Izziwizzi Kids Play Fest, comments: “Play Fest has become successful by listening to the needs of families who take part as well as the needs of toy brands who get involved. Families are really excited to have the opportunity for two way dialogue with brands.”
John McDonnell, Managing Director at Galt Toys, added: “The Play Fest party is a great way for parents to give instant feedback direct to us and other parents which is especially useful before the launch of our new Marble Run. We welcome receiving valuable views from parents and hearing their suggestions and ideas.”
Galt Toys Play Fest is taking place on Twitter on Tuesday 24th July 8.30-10pm, follow the hash tag #PlayFest and on Facebook on Thursday 26th July 8.30-10pm on the Izziwizzi Kids Facebook Fan page http://www.facebook.com/
About Galt Toys - http://www.galttoys.com
James Galt & Co. Ltd. has been established for over 175 years. James Galt himself was born at Stewarton in Ayrshire and set up as an educational stockist in Manchester in 1836. In the 1850s the company expanded into printing and publishing and in 1957 the company moved from Manchester to Cheadle in Cheshire. In 1961 the Galt Toys division was formed.
Galt produces and sells quality toys which meet the needs of all stages of child development from 0-10 years. Galt products are designed to be fun and to encourage learning through play. Traditionally the company is associated with art, craft and activity products. In more recent years Galt has established a name for itself in the First Years category with the innovative awarded winning Playnest.
Sovereign House, Stockport Road, Cheadle, Cheshire SK8 2EA
T: 0161 428 9111
F: 0161 428 6597
Al Boxall-Gordon in 2005 was an entrepreneur just starting out on her journey of motherhood and found herself frustrated by the one directional marketing of toys and the limited availability. In response to this she established an e-commerce store selling the types of toys she wanted for her own children. In 2010 she took this in a new direction to apply her skill set of marketing in childrens toys, starting a weekly online TV show and then further into social media, launching Play Fest in January 2011. Since then, Al has worked closely with toy brands to understand their needs and the needs of this Play Community to grow the Play Fest as a resource for UK families and toy brands.