Star Toilet Paper’s marketing strategy begins with finding the right venue. They can provide companies the demographics of different locations in order to help them penetrate their targeted market segments more effectively. The marketing strategy also ensures that, of the six advertisers on the roll, each advertiser would be the only one from its industry in a particular venue.
The other side of the strategy is great placement within each venue. Star Toilet Paper’s advertising ideas involve using high-quality tissue paper to draw the attention of customers as they use the bathroom.
A company's ads are printed on tissue rolls made of 100% recycled paper using non-abrasive, soybean-based ink that does not smudge in water. Placing ads on tissue paper is a novel idea that gives ads very high exposure to the customers they want to reach.
The unique advertising strategy is also affordable, costing $99 to print 20,000 ads on 160 tissue rolls for the minimum order.
To learn more about the company and its unique guerilla marketing strategy, visit http://www.startoiletpaper.com/
About Star Toilet Paper:
Star Toilet Paper is an innovative advertising, marketing, and distributing company that aims to help companies reach their target markets through guerilla marketing. To learn more about the company’s unique advertising ideas, visit http://www.startoiletpaper.com or call (914) 844-5775.
Photo:
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