Terry Retter, a Reno technology entrepreneur, and others are featured in a recent article. There are a growing number of people in their 60s and 70s who are launching new businesses. Some need to generate additional income due the recession but others jsut need something interesting to keep then challenged.
The difference with the older group is they bring a great deal of business experience and they do more homework before they start. Because of this they have different expectations.
Retter spent 20 years as a technology executive who specialized in identifying future trends. After years of long hours, he works differently now. "The 10 hour day period is over. A few 4 hour days leaves time for other things." he says.
But there are new challenges as well - search engine optimization, social marketing, and video marketing. "It's not that hard, but there are some long learning curves,' he says. So the road is not always smooth and things change quickly.
Your Smart Kitchen sells quality cookware and drop-ships products directly to customer's door steps. So inventory is not an issue. This allows him to pass on manufacture discounts keeping prices low compared to in-store retail, which is essential in this competitive area which includes a number of celebrity chefs.
Retter says that senior entrepreneurs dream just as big and their younger counterparts. He jokes that working to grow the business into the millions would be worth the effort and would be enjoyed just long enough to sell it.
For more information on Your Smart Kitchen visit http://yoursmartkitchen.com or send a message to firstname.lastname@example.org