Gapter explains that a flat color chip, for example the type used to select house paint, is an opaque color.
How a chip “transfers into a transparent color. . .[of many] beverages is purely a judgmental thing based on the company themselves and how they translate color into their own product,” said Gapter.
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The Color House - DDW’s mission is to enhance the visual appeal of food and beverages. The Color House is a place where creativity blends with advanced technical capability to bring color ideas to life for customers. DDW’s wide array of natural coloring, along with its sought after caramel color and burnt sugar, helps sell two billion servings every day. Visit http://www.ddwcolor.com and follow us on Twitter @ddwcolor for more information.