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D.D. Williamson’s Expert Answer Series Interview With Dorn Color, Inc.

Color Expert Shares How Chip Cards Can Relate To Beverage Hue

July 19, 2012 - PRLog -- How do two-dimensional color chip cards relate to three-dimensional systems like beverages? Cindy Gapter, Director of Technical Sales for Dorn Color, addresses the issue in a video interview for D.D. Williamson’s Expert Answer series. Dorn Color, Inc. has provided color samples and tools to help leading companies in various industries increase sales for over 80 years.

Gapter explains that a flat color chip, for example the type used to select house paint, is an opaque color.

How a chip “transfers into a transparent color. . .[of many] beverages is purely a judgmental thing based on the company themselves and how they translate color into their own product,” said Gapter.

To see the video interview, please visit:

For more information on Cindy Gapter:

For more information on Dorn Color: http://www.dorncolor.com/

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The Color House - DDW’s mission is to enhance the visual appeal of food and beverages. The Color House is a place where creativity blends with advanced technical capability to bring color ideas to life for customers. DDW’s wide array of natural coloring, along with its sought after caramel color and burnt sugar, helps sell two billion servings every day. Visit http://www.ddwcolor.com and follow us on Twitter @ddwcolor for more information.

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Source:D.D. Williamson
Location:Louisville - Kentucky - United States
Industry:Food, Science
Tags:Dorn, Color, DDW, Beverage, Hue
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