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Health & Wellness Network® To Bring The Cable Network To Channelside District In Tampa

Health & Wellness Network, Inc., the parent company of Health & Wellness Channel, Inc., and various sub corporations, GCAK Tampa LLC (owner of the retail of Grand Central at Kennedy) and its Managing Member Mercury Advisors LLC have announced..

July 19, 2012 - PRLog -- Health & Wellness Network, Inc., the parent company of Health & Wellness Channel, Inc. (http://www.hwchannel.com), and various sub corporations, GCAK Tampa LLC (owner of the retail of Grand Central at Kennedy) and its Managing Member Mercury Advisors LLC have announced they have executed a letter of intent to develop Suite 1-E in the Grand Central East Building at East Kennedy and Meridian Boulevard, as part of HWN’s headquarters and television studio facilities. The letter of intent comprises a lease with a purchase option and has HWN developing 60,000 square feet of space in the Grand Central at Kennedy building, complete with 4 separate television studios and approximately 30,000 square feet of office space. The intent is to have the network in place by the end of the 2012. Ken Stoltenberg, Principal of Mercury Advisors LLC said, “We’re delighted that Health & Wellness Network has chosen to sign a letter of intent to locate their studio and offices at the Grand Central at Kennedy location. We know we have a wonderful facility and believe that HWN, with its immense appeal to the community and indeed the nation, will be a great tenant that will give the area an appeal that few others could provide.”

The facility, with 38,000 square feet on the first floor and a 22,000 square foot mezzanine, would be developed in association with former Tampa architect Marica McKeel and her firm Studio MM, pllc. McKeel (http://maricamckeel.com/), who was the lead architect when the Channel District was initially developed residentially in 2004 and now runs her company from Manhattan says, “Since I was one of the first architects in the Channel District, it’s such a wonderful opportunity to be allowed to return to play a role in what will be a showcase facility for HWN, the Channel District and indeed all of Tampa Bay.”
The letter of intent was negotiated by real estate attorney Clarke Hobby of Hobby & Hobby and Prospera Realty CEO Teresa Williams on behalf of HWN, while Trey Carswell, Clay Witherspoon and Paul Royak from Lane, Witherspoon & Carswell represented GCAK Tampa LLC and Mercury Advisors LLC.

Principal Drew Nederpelt gives credit to Stoltenberg and his partner Frank Bombeeck for their state-of-the-art facility and their vision to partner with the up-and-coming network: “We could not have found better partners than Ken and Frank and their team at Grand Central at Kennedy and Mercury Advisors, and Marica and her group, to help us realize the dream we have of building a state of the art health & wellness production facility that will be a centerpiece for Tampa Bay and the Channel District.” Nederpelt says that not only will all the production operations be located at the new headquarters, but the publishing, radio, Marketplace, broadband, online retail, and conference divisions will all be under the same roof.

“The opportunity to build-out a facility to the specs of the different departments was beyond critical. We are in the process of building the most progressive and cutting edge television and health and wellness advocacy facility in the country. We have no legacy systems to bog us down, and with cloud technology we’re redefining how lean and efficient a company, not just a television network, can be. Each department head has been given input into the development of the schematic that will allow the network, with all its disparate parts, to run efficiently and cost-effectively, something that is critical in today’s environment,” says HWN Vice President of Engineering Noley Keener, who spent 13 years at Home Shopping Network and has overseen the building or rebuilding of no fewer than four television networks and stations.

Nederpelt says that the Channel District was the perfect place for establishing the only television network of its kind as it also offers room for expansion. “The beauty about this area is that it’s literally next door to the commercial center of Tampa in downtown, and at the same time has unlimited growth potential all around,” says Nederpelt, who points out that another Channel District tenant, Jeff Vinik, owner of the Tampa Bay Lightning, is very bullish on the area, as was outlined in a Tampa Tribune article (http://www2.tbo.com/lifestyles/flavor/2012/jun/17/namaino...) on June 17.

“We’re delighted to be an anchor to the north side of the Channel District while the Tampa Bay Times Forum and Channelside Plaza are great attractions to the south,” says Nederpelt, pointing out that HWN’s Studio B is located at street level and fronted by glass, allowing visitors and tourists (the Channel District is home to the Port of Tampa which hosts the world’s largest cruise ships on a daily basis) a ‘TODAY Show’ experience of watching productions being taped live. Randy Gruber, HWN’s Vice President of Television Operations (who spent 19 years at another Bay area network, Home Shopping Network), was the person responsible for suggesting that Studio Control and Master Control also be located along the street level behind glass for passersby to see. “There’s nothing like the frenetic energy of a television control room to hold your attention. We’re delighted to have the opportunity to build something that will allow the network to be transparent to the public and really bring in the locals to appreciate and adopt HWN as their own,” says Gruber.

That home-grown mentality is something that Nederpelt says is key to achieving his network’s goals. Nederpelt and his team met with Tampa Mayor Bob Buckhorn’s office and with State of Florida Economic Development Council officials who suggested ways in which the network might capitalize on tax breaks that were available as inducements to locate in Florida and the Tampa Bay area.

“From the beginning I’ve always said the Tampa Bay area is where we want to be. We want to make this area the new home of health and wellness in the country. We’ve got the weather, we have the people, we’ve got the business climate, and we have the health and wellness mentality in hundreds of businesses and institutions across the region all focused on life, love and longevity. We want Tampa Bay to be to wellness what Sonoma is to wine,” says Nederpelt, pointing out that his company will not take tax dollars from the State. “Our goal is to put money into the local and state economies, not take it out.”

For more information:
GCAK & Mercury Advisors: Trey Carswell, Lane, Witherspoon & Carswell
HWN: Danielle Callaway, d.callaway@hwchannel.com

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Source:Health and Wellness Channel
Location:Tampa - Florida - United States
Tags:Health, Wellness, Fitness, Network, Television
Last Updated:Jul 19, 2012
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