Over the last 12 months VoucherCodes.co.uk has seen the number of vouchers accessed through smartphones grow steadily, as increasing numbers of both merchants and shoppers embrace mobile technology. In October 2011, the VoucherCodes.co.uk App accounted for just 20 per cent of offline voucher redemptions. This figure has grown steadily since then with the App now outstripping printable vouchers, representing 52 per cent of all offline redemptions.
Mobile browsing has also had a huge impact on the voucher market. In Q2 2011 just nine per cent of traffic to VoucherCodes.co.uk came through mobile devices, but 12 months later mobile accounts for a quarter of the sites 5.5m monthly users, an increase of 194 per cent.
Access through Apple products accounted for 80 per cent of this traffic. Samsung and HTC devices enjoy the next largest shares, with just six and four per cent of mobile traffic respectively.
Max Jennings, co-founder of VoucherCodes.co.uk commented: “Consumer appetite for discounts is voracious and while the printable voucher market is still growing very quickly, the rapid adoption of smartphones has meant we’ve seen the number of app redemptions overhaul printables for the first time ever.
“With the general public smartphone equipped and the technology required to offer shoppers these solutions becoming more widely available, the voucher industry is poised to enter a period of significant mobile growth.
“The final barrier to mass adoption is retailers themselves, as the integration of mobile technology into merchants’ point of sale till systems requires buy-in and serious investment. However, with increasing consumer demand for smart, mobile solutions, we’re seeing more and more merchants embracing these exciting new technologies.”
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