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Mobile apps overtake printable discount vouchers

- VoucherCodes.co.uk sees iPhone app redemptions outstrip printable vouchers -

PRLog - Jul. 19, 2012 - nalysis of VoucherCodes.co.uk’s Quarterly Voucher Usage Report, a seasonal snapshot of the key trends driving voucher usage, reveals redemptions through the site’s market leading iPhone app now outstrip redemptions through printable vouchers.

Over the last 12 months VoucherCodes.co.uk has seen the number of vouchers accessed through smartphones grow steadily, as increasing numbers of both merchants and shoppers embrace mobile technology. In October 2011, the VoucherCodes.co.uk App accounted for just 20 per cent of offline voucher redemptions. This figure has grown steadily since then with the App now outstripping printable vouchers, representing 52 per cent of all offline redemptions.

Mobile browsing has also had a huge impact on the voucher market. In Q2 2011 just nine per cent of traffic to VoucherCodes.co.uk came through mobile devices, but 12 months later mobile accounts for a quarter of the sites 5.5m monthly users, an increase of 194 per cent.  

Access through Apple products accounted for 80 per cent of this traffic. Samsung and HTC devices enjoy the next largest shares, with just six and four per cent of mobile traffic respectively.

Max Jennings, co-founder of VoucherCodes.co.uk commented: “Consumer appetite for discounts is voracious and while the printable voucher market is still growing very quickly, the rapid adoption of smartphones has meant we’ve seen the number of app redemptions overhaul printables for the first time ever.

“With the general public smartphone equipped and the technology required to offer shoppers these solutions becoming more widely available, the voucher industry is poised to enter a period of significant mobile growth.

“The final barrier to mass adoption is retailers themselves, as the integration of mobile technology into merchants’ point of sale till systems requires buy-in and serious investment. However, with increasing consumer demand for smart, mobile solutions, we’re seeing more and more merchants embracing these exciting new technologies.”

- Ends -

For more information or a copy of the report please contact:
Duncan Skehens
PR Manager
020 3597 7495

About http://VoucherCodes.co.uk:
VoucherCodes.co.uk brings together the best voucher codes, 2-for-1 restaurant vouchers, printable vouchers, deals and sales for hundreds of leading online stores to help save you more money.

VoucherCodes.co.uk works with the UK’s favourite retailers and restaurants covering every imaginable product and service, so no matter what our customers are looking for we’re sure to have a great voucher code to help save them money.

Over 5 million smart money savers subscribe to our weekly newsletter. Sent out every Tuesday morning, it brings together a handpicked selection of the twenty best voucher codes packed with exclusive codes for a huge range of stores and activities.

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Location:United Kingdom
Industry:Marketing, Vouchers
Tags:Marketing, vouchers, mobile, coupons
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