Online marketing for church community – myth or reality?

July 19, 2012 - PRLog -- It’s been only recently when people started to realize that marketing is not for profit-oriented organizations only. More and more non-profit institutions like churches, hospitals, museums and colleges use marketing tools and strategies to deliver their ideas to the public and achieve new supporters. Eglise Evangélique de Réveil - http://eergeneve.ch/  (EER) in Geneva is one of the organisations that understood the importance of marketing for promotion and growth and decided to turn their website into a powerful tool to communicate beliefs and attract new members.

Such a functionally rich online marketing tool was however rather quickly delivered by Spritecs SA company due to application of time-tested development platform – Spritecs Community Engine. The platform was created by Spritecs software engineers to enhance elaboration of social software and ensure their unimpeded maintenance and further integration of new modules.

“Online community is an excellent solution for our people,” says Walter Zanzen, EER church pastor. “We unite people of different ages, occupations and interests. For office workers it is convenient to learn about news and events from our website. Teenagers and young adults are especially active users of the portal, they constantly share photos videos, they are active bloggers and they greatly appreciated the new EER website with versatile functionality. Even senior members of our community are attracted by the portal. In other words, creation of the new website was a really good idea.”

However growing interest to the online community means heavy traffic and data storage requirements. Spritecs Community Engine - http://spritecs.com/solutions/content-management.html - provides for these characteristics of social software – speedy growth of visitors and large amount of data. Heavy load has no reflection on the performance of the EER website.

What are the benefits that the online community brings to EER church?
According to the reviews of the church management team they observe:
•   Increase in website visitors
•   Inflow of new members to the church
•   Increased loyalty of community members
•   More active participation of younger audience in church life, etc.
Visit Spritecs Online Community page - http://spritecs.com/solutions/content-management/online-c... - to get more information about the benefits online communities offer to companies.

About Spritecs
Spritecs SA - http://www.spritecs.com - is a leading provider of top-quality software tools for workflow optimization and automation. In its portfolio Spritecs has many technology-intensive projects successfully delivered to healthcare and insurance industry players in Switzerland.

Contact: Catherine Shpileuskaya, c.shpileuskaya@spritecs.com +41 22 703 49 78