A Clean, Streamlined Design. Keep it classy. Keep it simple. You want to impress your visitors, but remember—they’
Functional Design. Visitors make a decision about whether to stay on your site faster than you can say “thanks for stopping by.” If your design has captured their attention, the site’s usability will keep them there. Make it simple for users to get around and find what they’re really looking for. Use large, attractive menus to guide them precisely where they need to go. And remember, visitors are using smartphones, so fancy scroll-down menus and click effects are unnecessary and can actually gum up the functionality of your site.
Cross-Platform Compatibility. There are many great mobile devices on the market, and with companies like Amazon rumored to be building their own smartphones, the number of options will only increase. It’s essential your mobile website is compatible with multiple devices. Develop your site using tools that make it available on everything from the iPhone to Nokia’s Lumina series, then test and test again to make sure it works as desired on different devices and mobile browsers.
Integration with Your Social Media and Traditional Website. Use the same branding for your mobile website as you use on your traditional site and in other marketing efforts. And make sure your site is integrated with your Facebook, LinkedIn, and other social media accounts via clear, easy-to-spot buttons on the mobile site’s landing page.
Easy Contact & Locate Options. Most folks are visiting your site via their cell phones, and being able to call or locate a business on a map at the click of a button is one of the best parts of searching the web on a smartphone. Click-to-call and business location through services like Google Maps should be offered everywhere it makes sense.
To see some really beautiful design examples and to learn more about how to make a mobile website much easier to implement, follow this link: http://BloomMobile.net