The event took place at Bugshan for Perfumes and Cosmetics showroom at Sahara Mall in Riyadh. The event was attended by a number of the Company's distributors, customers and the press. The raffle was drawn and Mr. Saleh Al Zahrani won the grand prize.
Holding of this event came after the conclusion of a 4-month promotional campaign organized by Alathar Company in collaboration with Bugshan Perfumes and Cosmetics, the main retail dealer for perfumes in Saudi Arabia. The campaign included many awareness activities about Bugshan perfumeries in general, and about the famous French perfume (Mancera)
In his speech at the event, General Manager for Sales at Bugshan for Perfumes and Cosmetics, welcomed the attendees and thanked them for their participation in the event, and said: "We have received a great number of application forms and mostly were correct, of course, the luckiest person won the grand prize, the Mercedes 2012, though, I do anticipate that all participants won the prize through buying (Mancera) perfume, the most fascinating perfume."
"It's a big surprise, I wasn't expecting to win, thanks to God Almighty and to the successful and effective marketing campaign conducted by the company to widespread awareness about this marvelous perfume. Yes, I consider myself lucky as I won such great perfume and luxury car at the same time. Thank you (Mancera), said Mr Saleh Al Zahrani after winning the Mercedes.
Meanwhile, the Marketing Manager at Alathar Company, commented on the contest by saying:" We were very pleased in cooperating with Bugshan for Perfume and Cosmetics, it had been very fruitful campaign through which we achieved our main goal, which was to widespread awareness about (Mancera)
He added: "This is the first contest and was devoted only to those who purchased (Mancera) perfume from Bugshan perfumeries during last June, two more contests to follow and will be open for all clients of this fantastic perfume kingdom wide. Mancera perfume is available at all major perfumeries throughout Saudi Arabia.
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