Crown Trade Clean Extreme Makes The Grade At The Whitehall Hotel

July 18, 2012 - PRLog -- Crown Trade Clean Extreme is helping an award-winning hotel balance its historic ambience and style with a high performance, modern formulation designed to stand the test of time.

Clean Extreme Scrubbable Matt has been specified throughout The Whitehall Hotel, located in Darwen, Lancashire – the hometown of Crown Paints.

Owners Neil and Tracy Bullows chose the high performance paint for the bedrooms, lounge, foyer and stairways of the hotel, a magnificent Victorian manor house located in a moorland setting - which earlier this year won its round in Channel 4’s ‘Four In A Bed.’

Neil said: “We are really impressed with Crown Trade’s Clean Extreme.

“It’s performing fantastically well for us because it is so easy to clean and maintain.  When accidents occur, such as a guest dropping a drink, we just wipe the affected area and the wall once again looks pristine.

“The paint is extremely durable. If you get any sort of marks or knocks, it just wipes off.

“It looks perfect every time and we’re so happy we chose the product.”  

Crown Trade Clean Extreme offers specifiers a product capable of measuring up to the most challenging cleaning regimes.

It is the ideal choice for a wide range of areas where cleanliness is paramount – such as hotels, leisure and hospitality areas, as well as food preparation zones.

As well as being available in Scrubbable Matt, Clean Extreme can also be selected in Durable Acrylic Eggshell finish, offering the choice of an acrylic paint with durability and longevity as standard. Clean Extreme Scrubbable Matt offers the same qualities with a true matt finish.

Both coatings extend maintenance cycles with best in class formulations, offering exceptional scuff and dirt resistance, with a high performance ‘scrubbable’ finish.
They also balance durability with good looks - providing a wide-range of colour choice to create an inspirational environment.

At The Whitehall Hotel, the flat, matt finish of the paint fits in with the historic nature of the venue. Colours were carefully selected in-keeping with the history of the building, with Crown Paints’ Colour Service consultants drawing up bespoke schemes to work with fixtures and furniture for maximum impact.  

Debbie Orr, Crown Trade Senior Brand Manager, said: “The project at The Whitehall Hotel demonstrates the unique qualities of Clean Extreme.

“In environments where first impressions count, the product’s tough, stain resistant finish means walls can be scrubbed clean time and time again, yet the paint finish always looks as good as new.

“When tested under ISO 11998, which is the industry standard method to determine the wet scrub resistance of a dry paint film, Clean Extreme achieved Class 1 scrub resistance.

“This means that it had less than five microns film loss after 200 scrub cycles, equating to a 400 per cent increase in wet scrub resistance compared to conventional emulsion paints.”

Specifiers can enhance their selection of premium products such as Clean Extreme with a powerful new online resource launched by Crown Paints, PaintSpec Finder™.

Available at www.crownpaintspec.co.uk the facility delivers instant and technically-detailed specification plans for exterior and interior projects, through a user-friendly format that allows the user to filter through a great deal of technical information to pinpoint exactly what products they need for their chosen projects.

PaintSpec Finder™ then pulls together the specifications into a report, with a personalised cover sheet showing the customer’s name, the project and the user’s own details, which is then all ready for users to hand to their client or add to their tender or reference documents.

Clean Extreme is featured in Crown Trade’s Right Paint For The Job video, available to view at www.youtube.com/crowntradetv

The video demonstrates the scrub test in action and also explains the science behind the formulation of Clean Extreme. It also features other premium Crown Trade products including Steracryl Anti Bacterial paint.

For more details please contact the Crown Trade Customer Relations Team by calling 0845 389 9583, emailing info@crownpaintspec.co.uk or visit the website at www.crowntrade.co.uk

ENDS

Press release written by Jane Shepherd, Shepherd PR Limited, 01538 308685, 07985 129315