For the unenlightened, ZunuguZ is a multi-tiered platform that is deeply integrated into the social graph and a host of financial services, it allows a Facebook user to pay another Facebook user without the requirement of a bank account or email address at no cost, making it the first of its kind.
Key elements of Facebook would be the establishment and maintenance of relationships, ultimately allowing users to foster interactions which are more intimate, and in turn it has altered the very foundation of the ways in which we relate. ZunguZ offers Facebook users another reason to enjoy the social media offering and to remain online for longer.
With the explosion of online shopping, retailers have begun to expand their product offering, simultaneously improving on the ways and means customers shop online. The online shopping experience has been enhanced, creating a more ‘memorable’
“While we gear for the release of the second tier platform, we are intercepting the ‘un-banked’
“ZunguZ will take the ordinary shopping experience and make it social, therefore placing the retailer’s customers at the centre of the shopping experience where they would have the potential to act as a brand ambassador for their favourite store.” Says Sussman, on the topic of ZunguZ and its ability to bridge the shopping experience with the online experience. When asked what the future holds for ZunguZ with regards to its impact on e-commerce, Sussman believes that there is a massive referral base, “The customer has an influence over his or her friends to promote the brand or store in question, in turn rewarding your customers for referrals and ‘eyeballs’