Why calendar advertising works:
Calendars are used for birthdays, holidays, special days, any days! From the momentous to the mundane, the dates we can't forget are recorded on our calendars. All of the family can see their events in one place.
In 1981: 98% of homes had a printed calendar and nearly every business had one.
By 2011, 79$ of homes and 78% of businesses still have a printed calendar - that's only a 19% drop in 30 years, and with major advancements in technology.
In 1981, 70% of homes and 80% of businesses were using advertising calendars.
By 2011, 61.4% of calendars at home and 76% at businesses are still promotional vehicles.
In 1981, there were nearly 4 calendars in the home and 2.5 at a business.
By 2011, there were 3 calendars at home and 2 at a business.
50% of cell phone calendar functions are not used.
83% of customers purchase products or services from the advertiser who supplied them with a calendar.
94% of all business people can recall the advertising message on their calendars.
On average, a person looks at a calendar 12 times a day, 84 times a week.
After 365 days, your brand will leave a definite impression: 4,380 times per resident/business, according to a PPAI study.
"Our Community Calendar" features art and photos from the community as well as important community phone numbers and information.