PlattForm’s Chief Growth Officer, Brad Gibbs, will present “How to Market, Measure and Monitor All Facets of Social Media” during the conference on July 26.
“Often, the enrollment journey begins with social media,” Gibbs said. “Our goal for this presentation is to help career education marketers understand and effectively utilize this channel.”
Attendees of this presentation will learn:
• Necessary steps to building an effective social media campaign
• How to manage and measure campaign success on an ongoing basis
• What social monitoring looks like and why it’s important
PAPSA represents more than 320 private sector colleges and schools in Pennsylvania. Every year, the PAPSA Conference brings together advocates of quality career school education to discuss current hot topics, such as compliance regulations and admissions best practices.
PlattForm has provided creative and marketing solutions for clients in higher education since 1989.
For more information, please contact Melissa Cowan, communications specialist, at melissa.cowan@
PlattForm Advertising (http://www.PlattFormAd.com) is a full-service enrollment solutions provider with a focus on postsecondary education. Boasting an internal staff of more than 400 industry experts, the Kansas City-based firm serves over 4,000 colleges and universities, providing an array of marketing services including interactive lead generation; online marketing; search engine marketing; traditional media placement; and creative services. PlattForm, founded in 1989, is a division of Ad Venture Interactive.