According to Mrs. Adedoyin Owotomo, Brand Manager - Amstel Malta, Nigerian Breweries Plc., the programme, which will be aired on two radio stations, Rhythm FM and ITV, both located in Benin, will be dedicated exclusively to Amstel Malta Showtime.
According to her, Amstel Malta Showtime will bring the fun and excitement of the event to its listeners. “It all about bringing the fun and excitement that only Amstel Malta can engender. We have fantastic artistes like Naeto C, Davido, Darey, Buchi and Corporate Dance World performing at the live event on July 27th. We will also have the best of Benin performing in the singing, dancing and comedy competitions with the winner in each category performing live on stage with the listed artistes. This radio programme will serve as an exciting buildup to the most fantastic activation in the country today,” she added.
She remarked that the radio programme was introduced as an avenue to engage consumers on the activities of Amstel Malta Showtime. “The first edition of Amstel Malta Showtime was held in 2011 and it was highly successful. The radio show will keep viewers updated on the fun and excitement which this year’s edition is set to deliver. We have an interesting line-up of activities leading to the show proper which include what we call Elite Squad storms, the registration process, the auditions and the show proper. So the Amstel Malta Showtime Radio Show is an avenue to get to know everything concerning this year’s activation” Mrs. Owotomo said.
On Amstel Malta Showtime, the Amstel Malta Brand Manager said the event was conceived to deliver a premium experience to its consumers.
“We want the Amstel Malta consumers to be the best they can be and to have a premium experience while doing so, which is why we came up with the Amstel Malta Showtime brand activation” she stated.
Asides Benin City, Amstel Malta Showime Radio Show will also be broadcast on Splash FM and Broadcasting Corporation of Oyo State, (BCOS), both based in Ibadan, Oyo State, where Amstel Malta Showtime will hold on August 31, 2012. The programme will air on Cool FM and Beat FM, both based in Lagos, where the last leg of Amstel Malta Showtime for 2012 will hold on October 5.
Benin will be the second city to host Amstel Malta Showtime in 2012. The first edition for the year was held in Port Harcourt, Rivers State capital with ace artistes, P Square and Flavour, headlining the event.